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The
$60,000 A Year Online "Pet Shop"
"Discover
How A Regular "Blue Collar Guy" --
With No Computer
Or Selling Skills -- Converted A 'Hideous' Little
Six Page Website Into $61,212.48 In Profits... After
Discovering The "Winning System"..."
Just to demonstrate the power of what I've learned from
all my years of trial and error, take an "insiders" look
at what my "Blue Collar Guy" partner did with the
first website that he setup to sell " pet memorials"
from using the Magic Formula.
AND --
he'd never designed a website before in his life!
By
offering you this "Treasure Map" of tips, hopefully it
will save you a lot of time and MONEY as well...
Okay, here goes... Pay close attention!
Once he changed everything
he thought he
knew about selling online and finally setup the website
geared toward a "laser targeted" specific niche
market... that's when his sales skyrocketed -- and here's
why.
I had him
change his mindset from "selling" to
"helping" others! Plus he started thinking ahead a
lot more and it sure paid off...
You see, once
he focused on the proper
"mindset" of Internet surfers, it quickly turned the
website around.
He decided that
he'd provide something of
value just for visiting his website, knowing all along
he'd sell "products" on the "BACK END".
I realized that my first priority
was simply going to be to build a list of happy
customers and so did he. Now we are passing the
information on to you to help you build profitable
websites too.
Key #1
The
Money Is In The LIST!
And here's exactly how he accomplished
this...
He designed his tiny "Amateurish" website
around "Dog Training". I knew this was a popular
subject in general, even searched heavily on the web at
the time, so I was confident he could get a fair share
of traffic to the site in this niche.
But more
importantly, the site was NOT focused on every aspect of
training your dog. It was a "Laser-Targeted"
website that dealt only with the issue of
housebreaking a new puppy.
Ironically, it had
nothing to do with the loss of a pet (and as you know
his
ultimate goal was to eventually sell "Pet Memorials").
But that didn't matter. THIS IS ANOTHER
VERY IMPORTANT KEY as you'll soon see...
This one site raked
in just over $60,000 in one year from a simple 6
to 7 page site...
... More
importantly though was how he made all that money
from this one tiny site...
Here's what I did...
He found a reputable
drop ship supplier for pet related products and gifts,
and he knew that if he was going to put up a site that was
a "SUPER Discount E-Store" primarily selling pet gifts
he
wouldn't make much money. Believe me... I found that out
the hard way and so did he!
He didn't make any
money trying to sell these items on eBay either
because the competition was fierce (even back then).
So now we really needed to be clever...
So what he did was create a simple site that was ONLY geared towards
housebreaking a new puppy. This was a "highly
targeted niche" that I knew at the time had little
competition in the search engines.
Then he re-designed
the website with ONE PRIMARY FOCUS. Get
everyone who visited the site to give him their email
address.
How did he get their
email? Simple... he offered a free downloadable
report titled:
"Six
Simple Yet Effective Ways
To Housebreak Your New Puppy
In 7 Days Or Less"
This little 8 page
report was predominantly displayed on the main page
(capture page) of the site with nothing else!
NOTHING! There were no links to anything.
You landed at the site and either downloaded the
report or you didn't. If you did decide to
enter your email address and download the report, you
were then redirected into his small amateurish-looking
website.
The
report was downloaded thousands upon thousands of times
by visitors to the website. More importantly, he
built a database of targeted email addresses which
allowed him to follow up via email and "back-end"
products (including the memorials) to the list on a consistent
basis.
Key #2
Build
Relationships First...
Sales Will Follow!
You see he knew everyone who
downloaded the report just got a new puppy. That
made it simple to create highly effective email
campaigns. He knew his TARGET! So he provided
GREAT content in the follow up emails, plus he
continuously offered affiliate product endorsements for
other products that generated incredible affiliate
commissions.
He
also regularly published a newsletter,
sent out occasional emails with helpful hints and
suggestions about raising a new puppy, and also offered
some valuable resources that made the readers truly
appreciate what he had to offer!
Key #3
Generate Multiple Streams Of
Income From Your Website
He only had one
small text link on the site to the product catalog that
simply read "Visit My Gift Shop", and this link wasn't
even available to anyone unless they'd already given him
their email address.
This "gift shop"
link took a visitor directly to a small online gift shop
where he sold some unique pet products and also the
coveted "Pet Memorials" for a nice additional
income.
He also had a "ghost writer" create an
entire 84 page book called "Your
Puppy's Health and Well Being". The
ghost writer was paid $150 total (it was actually a local college
student studying to be a Vet) to write the entire book
and the book sold over 1200 copies of it in one year for
$10 each.
Here's the
rounded off numbers from that tiny website:
-
Affiliate Sales =
$29,000 -
E-Book
Sales = $12,000 -
Product Sales =
$19,000
This little 7 page website made over
$1000.00 per week and
didn't have to ship one physical product or warehouse
and goods. All the products were drop shipped by
one of the pet suppliers (except for the memorials).
Do you see the
point I'm trying to make here? When I had a
full blown web store that offered everything from dog
houses to cat nip and everything in between, and I
didn't specifically focus on capturing
email addresses from a targeted niche and begin building
a relationship with my list, my business was dying a
slow death.
But through all my trial and error, I
learned a lot and passed it on!
And I understood one critical element...
When folks wanted to buy a dog leash or
a cat toy, they would automatically go to "PETS R US" or
one of the other hundred mega "Pet Stores" online.
They didn't even know I existed -- And I didn't have the
advertising budget to compete with them.
That's why my partner began offering a free
report on housebreaking a new puppy, he had thousands of
folks visiting his little website every month! He
wasn't offering a "PRODUCT" for sale on the site...
he
was offering some useful information!
People are
NOT looking to get online and go shopping. They
are looking for INFORMATION!
Let me say that
again...
People are NOT looking to get
online and go shopping. They are looking for
INFORMATION!
And it's your job
to provide them with this information. You can
sell them "STUFF" later! You first need to
build a list of highly targeted customers and establish
a relationship with them via email.
Then, when you send
a promotional email to them they will be what is known
as a "Highly Responsive" lead and you have my
word -- they'll whip out their credit card and eagerly
give you their money!
They'll feel like a
friend more than a customer! You've helped them,
provided useful information to them FREE! You've
built trust! They'd love to buy from you now...
That's how
you make sales and LOTS of money online!
You need to learn
to build
relationships with your website visitors and use
the "INCREDIBLE" power of email marketing to sell
products and services to your customers on the
"back-end".
That's also when
your drop shipping sales will flourish! (and we'll
talk more about drop shipping and list building in a
moment...)
Best of all... the
information you provide your website visitors could be
on any subject - ANYTHING - as long as it relates to
your targeted audience...
Sales will follow! I Guarantee it - I've done it!
Follow These
Three Keys And You're Guaranteed To Increase Your
Sales And Profits Online!
-
Build A
List - The money is in the list!
-
Establish
Relationships - Sales Will Follow
-
Generate
Multiple Streams Of Income From Your
Website Via Affiliate Programs, Drop Shipped Products,
Your Own Ebook, etc.
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